Home Page
Registration
Courses
Frequently Asked Questions
FLTC105 - Sofia Koutsogianni
Links
10 Skills All Effective Managers Should Have
What is the SWOT Analysis? Discuss the examples provided.
Information about the BEC Exams provided worldwide
An real-life example of SWOT Analysis
A simple presentation of the meaning of "niche market".
Differences between management and administration
Sourcing vs. Recruting
Administration vs. Management
Company organisational structures explained - hierarchical, flat and matrix
Writing emails in English: formal, semi-formal and informal mails
20 phrases to be used in formal business emails
Common mistakes in formal emails
Types of collar-jobs
Company organisational structures explained: functional, divisional, network
What is the recruitment process all about? Does it actually have any stages?
What are headhunters?
How did streaming cause writers to strike?
Arbitration vs. Mediation
What is Wikinomics?
Line authority vs. staff authority
APPLE - Functional structure
Parts of a business letter
How to write a business letter
What is organisational structure?
Shareholder VS. stockholder
Types of Company Director
Director's duties
CEO vs. Managing Director
Role of Company Secretary
C-suite
CEO / CFO / COO and their duties
What are C-level Executives? Titles and Responsibilities of C-Level Executives
CEO vs. President
Equality, Diversity and Inclusion in the workplace
Unconscious Bias in the workplace
Affirmative action
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
What is Company Social Responsibility?
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
What is search advertising?
Who are opinion leaders?
Social Media Marketing
Writing a report
