Home Page
Registration
Courses
Frequently Asked Questions
FLTC105 - Sofia Koutsogianni
Links
10 Skills All Effective Managers Should Have
What is the SWOT Analysis? Discuss the examples provided.
Information about the BEC Exams provided worldwide
An real-life example of SWOT Analysis
A simple presentation of the meaning of "niche market".
Double-time vs. Overtime: their difference
Types of Holidays
Types of leave in a business
Writing efficient and coherent paragraphs
Tips for writing a good CV
What is Wikinomics?
Line authority vs. staff authority
APPLE - Functional structure
Parts of a business letter
How to write a business letter
What is organisational structure?
Bullying vs. Harassment
Non-executive director
Types of Directors
Writing Formal letters
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
What is search advertising?
Who are opinion leaders?
Social Media Marketing
Writing a report
