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FLTC105 - Sofia Koutsogianni
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10 Skills All Effective Managers Should Have
What is the SWOT Analysis? Discuss the examples provided.
Information about the BEC Exams provided worldwide
An real-life example of SWOT Analysis
A simple presentation of the meaning of "niche market".
Arbitration vs. Mediation
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
What is Company Social Responsibility?
Organising effective meetings
Meeting Simulation
Writing effective meeting minutes
Advanced Business English for Meetings
Effective meetings
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
Risk Management - Types of Risks
What is Risk Process?
The Black Swan Theory
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
