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FLTC105 - Sofia Koutsogianni
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A tutorial video on preparing for BEC 2 Vantage Test
Write and Improve - Interactive example class
Who is Peter Drucker? What does the term "knowledge worker" refer to?
Interview with Peter Drucker
Top tips videos used for BEC exam preparation
Essential principles of management by Peter Drucker
What is affirmative action in the workplace?
In-basket test for hiring people
Peter Drucker: the coming of the new organisation
Introducing the "Knowledge worker"
Types of collar jobs
Knowledge worker vs. Task worker
Example of an Interview - Good Copy
A good example of a job interview
Common interview questions and how to answer them
The bad interview
Differences between management and administration
Sourcing vs. Recruting
Administration vs. Management
Company organisational structures explained - hierarchical, flat and matrix
Writing emails in English: formal, semi-formal and informal mails
20 phrases to be used in formal business emails
Common mistakes in formal emails
Types of collar-jobs
Company organisational structures explained: functional, divisional, network
What is the recruitment process all about? Does it actually have any stages?
What are headhunters?
How did streaming cause writers to strike?
Arbitration vs. Mediation
What is Wikinomics?
Line authority vs. staff authority
APPLE - Functional structure
Parts of a business letter
How to write a business letter
What is organisational structure?
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
Business reports: structure
Distribution channels
What is Company Social Responsibility?
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
What is search advertising?
Who are opinion leaders?
Social Media Marketing
Writing a report
