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FLTC105 - Sofia Koutsogianni
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A tutorial video on preparing for BEC 2 Vantage Test
Write and Improve - Interactive example class
Who is Peter Drucker? What does the term "knowledge worker" refer to?
Interview with Peter Drucker
Top tips videos used for BEC exam preparation
Essential principles of management by Peter Drucker
What is affirmative action in the workplace?
In-basket test for hiring people
Peter Drucker: the coming of the new organisation
Introducing the "Knowledge worker"
Types of collar jobs
Knowledge worker vs. Task worker
Example of an Interview - Good Copy
A good example of a job interview
Common interview questions and how to answer them
The bad interview
Bullying vs. Harassment
Non-executive director
Types of Directors
Writing Formal letters
Shareholder VS. stockholder
Types of Company Director
Director's duties
CEO vs. Managing Director
Role of Company Secretary
C-suite
CEO / CFO / COO and their duties
What are C-level Executives? Titles and Responsibilities of C-Level Executives
CEO vs. President
Equality, Diversity and Inclusion in the workplace
Unconscious Bias in the workplace
Affirmative action
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
Business reports: structure
Distribution channels
What is Company Social Responsibility?
Example of an informative presentation
Types of presentations
Prepare a presentation with a good structure
How to plan your presentation
40 phrases for presenting in English
TEDex talk -example
How to organise your presentation
Persuasive speech / presentation : how to organise it
Product presentation
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
What is search advertising?
Who are opinion leaders?
Social Media Marketing
Writing a report
