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FLTC105 - Sofia Koutsogianni
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Differences between management and administration
Sourcing vs. Recruting
Administration vs. Management
Company organisational structures explained - hierarchical, flat and matrix
Writing emails in English: formal, semi-formal and informal mails
20 phrases to be used in formal business emails
Common mistakes in formal emails
Types of collar-jobs
Company organisational structures explained: functional, divisional, network
What is the recruitment process all about? Does it actually have any stages?
What are headhunters?
How did streaming cause writers to strike?
Arbitration vs. Mediation
What is Wikinomics?
Line authority vs. staff authority
APPLE - Functional structure
Parts of a business letter
How to write a business letter
What is organisational structure?
Bullying vs. Harassment
Non-executive director
Types of Directors
Writing Formal letters
Choose between BEC Vantage and BEC Higher.
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
15 common interview questions
How to prepare for an interview
Market leaders, market followers, market nichers
Pricing strategies: pentration and skimming
Pricing strategies with examples (IKEA)
Interview tips and questions
Last minute preparation for interviews
Job interview: good example
Economies of scale
Example of an informative presentation
Types of presentations
Prepare a presentation with a good structure
How to plan your presentation
40 phrases for presenting in English
TEDex talk -example
How to organise your presentation
Persuasive speech / presentation : how to organise it
Product presentation
Organising effective meetings
Meeting Simulation
Writing effective meeting minutes
Advanced Business English for Meetings
Effective meetings
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
