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FLTC105 - Sofia Koutsogianni
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Differences between management and administration
Sourcing vs. Recruting
Administration vs. Management
Company organisational structures explained - hierarchical, flat and matrix
Writing emails in English: formal, semi-formal and informal mails
20 phrases to be used in formal business emails
Common mistakes in formal emails
Types of collar-jobs
Company organisational structures explained: functional, divisional, network
What is the recruitment process all about? Does it actually have any stages?
What are headhunters?
How did streaming cause writers to strike?
Arbitration vs. Mediation
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
15 common interview questions
How to prepare for an interview
Market leaders, market followers, market nichers
Pricing strategies: pentration and skimming
Pricing strategies with examples (IKEA)
Interview tips and questions
Last minute preparation for interviews
Job interview: good example
Economies of scale
Business reports: structure
Distribution channels
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
What is search advertising?
Who are opinion leaders?
Social Media Marketing
Writing a report
