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FLTC105 - Sofia Koutsogianni
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Double-time vs. Overtime: their difference
Types of Holidays
Types of leave in a business
Writing efficient and coherent paragraphs
Tips for writing a good CV
Arbitration vs. Mediation
Bullying vs. Harassment
Non-executive director
Types of Directors
Writing Formal letters
Choose between BEC Vantage and BEC Higher.
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
Business reports: structure
Distribution channels
Example of an informative presentation
Types of presentations
Prepare a presentation with a good structure
How to plan your presentation
40 phrases for presenting in English
TEDex talk -example
How to organise your presentation
Persuasive speech / presentation : how to organise it
Product presentation
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
What is search advertising?
Who are opinion leaders?
Social Media Marketing
Writing a report
