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FLTC105 - Sofia Koutsogianni
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Double-time vs. Overtime: their difference
Types of Holidays
Types of leave in a business
Writing efficient and coherent paragraphs
Tips for writing a good CV
What is Wikinomics?
Line authority vs. staff authority
APPLE - Functional structure
Parts of a business letter
How to write a business letter
What is organisational structure?
Shareholder VS. stockholder
Types of Company Director
Director's duties
CEO vs. Managing Director
Role of Company Secretary
C-suite
CEO / CFO / COO and their duties
What are C-level Executives? Titles and Responsibilities of C-Level Executives
CEO vs. President
Equality, Diversity and Inclusion in the workplace
Unconscious Bias in the workplace
Affirmative action
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
Business reports: structure
Distribution channels
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
Risk Management - Types of Risks
What is Risk Process?
The Black Swan Theory
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
