Course : BUSINESS_ENGLISH

Arbitration vs. Mediation

Bullying vs. Harassment

Non-executive director

Types of Directors

Writing Formal letters

Choose between BEC Vantage and BEC Higher. 

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

What is Company Social Responsibility?

The Key to Viral Marketing

What is viral marketing?

Traditional marketing vs. Digital marketing

Risk Management - Types of Risks

What is Risk Process? 

The Black Swan Theory

What is search advertising?

Who are opinion leaders?

Social Media Marketing

Writing a report