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FLTC105 - Sofia Koutsogianni
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Arbitration vs. Mediation
Choose between BEC Vantage and BEC Higher.
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
15 common interview questions
How to prepare for an interview
Market leaders, market followers, market nichers
Pricing strategies: pentration and skimming
Pricing strategies with examples (IKEA)
Interview tips and questions
Last minute preparation for interviews
Job interview: good example
Economies of scale
Risk Management - Types of Risks
What is Risk Process?
The Black Swan Theory
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
What is search advertising?
Who are opinion leaders?
Social Media Marketing
Writing a report