Course : BUSINESS_ENGLISH

Arbitration vs. Mediation

Shareholder VS. stockholder

Types of Company Director

Director's duties

CEO vs. Managing Director

Role of Company Secretary

C-suite

CEO / CFO / COO and their duties

What are C-level Executives? Titles and Responsibilities of C-Level Executives

CEO vs. President

Equality, Diversity and Inclusion in the workplace

Unconscious Bias in the workplace

Affirmative action

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

The Key to Viral Marketing

What is viral marketing?

Traditional marketing vs. Digital marketing