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FLTC105 - Sofia Koutsogianni
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Arbitration vs. Mediation
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
15 common interview questions
How to prepare for an interview
Market leaders, market followers, market nichers
Pricing strategies: pentration and skimming
Pricing strategies with examples (IKEA)
Interview tips and questions
Last minute preparation for interviews
Job interview: good example
Economies of scale
Business reports: structure
Distribution channels
What is Company Social Responsibility?
Example of an informative presentation
Types of presentations
Prepare a presentation with a good structure
How to plan your presentation
40 phrases for presenting in English
TEDex talk -example
How to organise your presentation
Persuasive speech / presentation : how to organise it
Product presentation
Organising effective meetings
Meeting Simulation
Writing effective meeting minutes
Advanced Business English for Meetings
Effective meetings
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
What is search advertising?
Who are opinion leaders?
Social Media Marketing
Writing a report
