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FLTC105 - Sofia Koutsogianni
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Arbitration vs. Mediation
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
Risk Management - Types of Risks
What is Risk Process?
The Black Swan Theory
What is search advertising?
Who are opinion leaders?
Social Media Marketing
Writing a report
