Course : BUSINESS_ENGLISH

What is Wikinomics?

Line authority vs. staff authority

APPLE - Functional structure

Parts of a business letter

How to write a business letter

What is organisational structure?

Bullying vs. Harassment

Non-executive director

Types of Directors

Writing Formal letters

Choose between BEC Vantage and BEC Higher. 

Shareholder VS. stockholder

Types of Company Director

Director's duties

CEO vs. Managing Director

Role of Company Secretary

C-suite

CEO / CFO / COO and their duties

What are C-level Executives? Titles and Responsibilities of C-Level Executives

CEO vs. President

Equality, Diversity and Inclusion in the workplace

Unconscious Bias in the workplace

Affirmative action

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

Organising effective meetings

Meeting Simulation

Writing effective meeting minutes

Advanced Business English for Meetings

Effective meetings

Create your own business

Conducting a market research

Start-ups difficulties

Business plan

Angel investors vs. venture capitalists

What is search advertising?

Who are opinion leaders?

Social Media Marketing

Writing a report