eClass ΕΚΠΑ | BUSINESS_ENGLISH

BUSINESS_ENGLISH

FLTC105 - Sofia Koutsogianni

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WEEK_1_VIDEOS_LINKS
WEEK_2_VIDEOS_LINKS
WEEK_3_VIDEOS_LINKS
WEEK_4_VIDEOS_LINKS
WEEK_5_VIDEOS_LINKS
WEEK_6_VIDEOS_LINKS
https://www.youtube.com/watch?v=AVrhLvdWQ3s What is Wikinomics?
https://www.youtube.com/watch?v=qEkFMcRVLi8 Line authority vs. staff authority
https://www.youtube.com/watch?v=5hENFA3CJUY APPLE - Functional structure
https://www.youtube.com/watch?v=4XqDNKExk34 Parts of a business letter
https://www.youtube.com/watch?v=egeyiUpFsaw&t=1s How to write a business letter
https://www.youtube.com/watch?v=3xTzqRi-sXg What is organisational structure?
WEEK_7_VIDEOS_LINKS
https://www.youtube.com/watch?v=bZmmp7i9Tsc Bullying vs. Harassment
https://www.youtube.com/watch?v=m9QI6ZK_nag Non-executive director
https://www.youtube.com/watch?v=FWXK31TKoQk&t=1s Types of Directors
https://www.youtube.com/watch?v=7xUTguLaaXI&t=18s Writing Formal letters
CHRISTMAS_HOMEWORK_READING_PRACTICE
BEC Reading Practice Choose between BEC Vantage and BEC Higher.
WEEK_9_VIDEOS_LINKS
WEEK_12_VIDEOS_LINKS
https://www.youtube.com/watch?v=lp-aTibGTiU Brand recognition vs. brand awareness
https://www.youtube.com/watch?v=ccHxYt7js5E Customer loyalty vs. brand loyalty
https://www.youtube.com/watch?v=ua16kgv2Xqw Customer loyalty vs. customer inertia
https://www.youtube.com/watch?v=Wwu3Qvs31vk What is brand equity?
https://www.youtube.com/watch?v=yv2cp1fmSt0 Consumer behaviour
https://www.youtube.com/watch?v=_26E6QR_hmU Life cycle of a product
https://www.youtube.com/watch?v=ob5KWs3I3aY Life cycle of a product - the Apple / Coca Cola cases
WEEK_13_VIDEOS_LINKS
WEEK_14_VIDEOS_LINKS
WEEK_15_VIDEOS_LINKS
https://www.youtube.com/watch?v=1bpf_sHebLI What is Company Social Responsibility?
WEEK_16_VIDEOS_LINKS
WEEK_17_VIDEOS_LINKS
WEEK_18_VIDEOS_LINKS
https://www.youtube.com/watch?v=SEx21vEpLdo The Key to Viral Marketing
https://www.youtube.com/watch?v=rQR2t3F6Tsk What is viral marketing?
https://www.youtube.com/watch?v=HijeOUIaBXw Traditional marketing vs. Digital marketing
WEEK_19_VIDEOS_LINKS
https://www.youtube.com/watch?v=cXAqQ7ofdHw Risk Management - Types of Risks
https://www.youtube.com/watch?v=BLAEuVSAlVM What is Risk Process?
Contingency planning
https://www.youtube.com/watch?v=zWi15fAtMEc The Black Swan Theory
WEEK_21_VIDEOS_LINKS
WEEK_22_VIDEOS_LINKS
https://www.youtube.com/watch?v=QlYFHA88vgI What is search advertising?
https://www.youtube.com/watch?v=YEuMpYMbpIw Who are opinion leaders?
https://www.youtube.com/watch?v=9m45nVsvvEY Social Media Marketing
https://www.youtube.com/watch?v=GQYeDvtMydc Writing a report

Course : BUSINESS_ENGLISH

Course code : FLTC105

BUSINESS_ENGLISH