Course : BUSINESS_ENGLISH

What is Wikinomics?

Line authority vs. staff authority

APPLE - Functional structure

Parts of a business letter

How to write a business letter

What is organisational structure?

Bullying vs. Harassment

Non-executive director

Types of Directors

Writing Formal letters

Choose between BEC Vantage and BEC Higher. 

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

Example of an informative presentation

Types of presentations

Prepare a presentation with a good structure

How to plan your presentation

40 phrases for presenting in English

TEDex talk -example

How to organise your presentation

Persuasive speech / presentation : how to organise it

Product presentation

Organising effective meetings

Meeting Simulation

Writing effective meeting minutes

Advanced Business English for Meetings

Effective meetings

What is search advertising?

Who are opinion leaders?

Social Media Marketing

Writing a report