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Course : BUSINESS_ENGLISH

Course code : FLTC105

BUSINESS_ENGLISH

FLTC105  -  Sofia Koutsogianni

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WEEK_1_VIDEOS_LINKS
WEEK_2_VIDEOS_LINKS
WEEK_3_VIDEOS_LINKS
WEEK_4_VIDEOS_LINKS
WEEK_5_VIDEOS_LINKS
WEEK_6_VIDEOS_LINKS
https://www.youtube.com/watch?v=AVrhLvdWQ3s

What is Wikinomics?
https://www.youtube.com/watch?v=qEkFMcRVLi8

Line authority vs. staff authority
https://www.youtube.com/watch?v=5hENFA3CJUY

APPLE - Functional structure
https://www.youtube.com/watch?v=4XqDNKExk34

Parts of a business letter
https://www.youtube.com/watch?v=egeyiUpFsaw&t=1s

How to write a business letter
https://www.youtube.com/watch?v=3xTzqRi-sXg

What is organisational structure?
WEEK_7_VIDEOS_LINKS
https://www.youtube.com/watch?v=bZmmp7i9Tsc

Bullying vs. Harassment
https://www.youtube.com/watch?v=m9QI6ZK_nag

Non-executive director
https://www.youtube.com/watch?v=FWXK31TKoQk&t=1s

Types of Directors
https://www.youtube.com/watch?v=7xUTguLaaXI&t=18s

Writing Formal letters
CHRISTMAS_HOMEWORK_READING_PRACTICE
WEEK_9_VIDEOS_LINKS
WEEK_12_VIDEOS_LINKS
https://www.youtube.com/watch?v=lp-aTibGTiU

Brand recognition vs. brand awareness
https://www.youtube.com/watch?v=ccHxYt7js5E

Customer loyalty vs. brand loyalty
https://www.youtube.com/watch?v=ua16kgv2Xqw

Customer loyalty vs. customer inertia
https://www.youtube.com/watch?v=Wwu3Qvs31vk

What is brand equity?
https://www.youtube.com/watch?v=yv2cp1fmSt0

Consumer behaviour
https://www.youtube.com/watch?v=_26E6QR_hmU

Life cycle of a product
https://www.youtube.com/watch?v=ob5KWs3I3aY

Life cycle of a product - the Apple / Coca Cola cases
WEEK_13_VIDEOS_LINKS
WEEK_14_VIDEOS_LINKS
https://www.youtube.com/watch?v=i4YM0fqw-gI

Business reports: structure
https://www.youtube.com/watch?v=MpKKM0ElCZA

Distribution channels
WEEK_15_VIDEOS_LINKS
WEEK_16_VIDEOS_LINKS
WEEK_17_VIDEOS_LINKS
https://www.youtube.com/watch?v=Smro12PXsW8

Organising effective meetings
https://www.youtube.com/watch?v=i8KnCFq4Sw0

Meeting Simulation
https://www.youtube.com/watch?v=JJIiHeEd4ww

Writing effective meeting minutes
https://www.youtube.com/watch?v=e_c5mj29LIU&list=PL2fUZ7TZy_xeQLS4khDNhSdoeVAy4HN6G&index=17

Advanced Business English for Meetings
https://www.youtube.com/watch?v=Fb-6-xEP7UY

Effective meetings
WEEK_18_VIDEOS_LINKS
https://www.youtube.com/watch?v=SEx21vEpLdo

The Key to Viral Marketing
https://www.youtube.com/watch?v=rQR2t3F6Tsk

What is viral marketing?
https://www.youtube.com/watch?v=HijeOUIaBXw

Traditional marketing vs. Digital marketing
WEEK_19_VIDEOS_LINKS
WEEK_21_VIDEOS_LINKS
WEEK_22_VIDEOS_LINKS
https://www.youtube.com/watch?v=QlYFHA88vgI

What is search advertising?
https://www.youtube.com/watch?v=YEuMpYMbpIw

Who are opinion leaders?
https://www.youtube.com/watch?v=9m45nVsvvEY

Social Media Marketing
https://www.youtube.com/watch?v=GQYeDvtMydc

Writing a report