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FLTC105 - Sofia Koutsogianni
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What is Wikinomics?
Line authority vs. staff authority
APPLE - Functional structure
Parts of a business letter
How to write a business letter
What is organisational structure?
Choose between BEC Vantage and BEC Higher.
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
Business reports: structure
Distribution channels
Example of an informative presentation
Types of presentations
Prepare a presentation with a good structure
How to plan your presentation
40 phrases for presenting in English
TEDex talk -example
How to organise your presentation
Persuasive speech / presentation : how to organise it
Product presentation
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
Risk Management - Types of Risks
What is Risk Process?
The Black Swan Theory
