Course : BUSINESS_ENGLISH

What is Wikinomics?

Line authority vs. staff authority

APPLE - Functional structure

Parts of a business letter

How to write a business letter

What is organisational structure?

Choose between BEC Vantage and BEC Higher. 

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

What is search advertising?

Who are opinion leaders?

Social Media Marketing

Writing a report