Course : BUSINESS_ENGLISH

What is Wikinomics?

Line authority vs. staff authority

APPLE - Functional structure

Parts of a business letter

How to write a business letter

What is organisational structure?

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

15 common interview questions

How to prepare for an interview

Market leaders, market followers, market nichers

Pricing strategies: pentration and skimming

Pricing strategies with examples (IKEA)

Interview tips and questions

Last minute preparation for interviews

Job interview: good example

Economies of scale

What is Company Social Responsibility?

Example of an informative presentation

Types of presentations

Prepare a presentation with a good structure

How to plan your presentation

40 phrases for presenting in English

TEDex talk -example

How to organise your presentation

Persuasive speech / presentation : how to organise it

Product presentation

Organising effective meetings

Meeting Simulation

Writing effective meeting minutes

Advanced Business English for Meetings

Effective meetings

Create your own business

Conducting a market research

Start-ups difficulties

Business plan

Angel investors vs. venture capitalists

What is search advertising?

Who are opinion leaders?

Social Media Marketing

Writing a report