Home Page
Registration
Courses
Frequently Asked Questions
FLTC105 - Sofia Koutsogianni
Links
What is Wikinomics?
Line authority vs. staff authority
APPLE - Functional structure
Parts of a business letter
How to write a business letter
What is organisational structure?
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
What is Company Social Responsibility?
Risk Management - Types of Risks
What is Risk Process?
The Black Swan Theory
Create your own business
Conducting a market research
Start-ups difficulties
Business plan
Angel investors vs. venture capitalists
