eClass ΕΚΠΑ | BUSINESS_ENGLISH

BUSINESS_ENGLISH

FLTC105 - Sofia Koutsogianni

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https://www.youtube.com/watch?v=AVrhLvdWQ3s What is Wikinomics?
https://www.youtube.com/watch?v=qEkFMcRVLi8 Line authority vs. staff authority
https://www.youtube.com/watch?v=5hENFA3CJUY APPLE - Functional structure
https://www.youtube.com/watch?v=4XqDNKExk34 Parts of a business letter
https://www.youtube.com/watch?v=egeyiUpFsaw&t=1s How to write a business letter
https://www.youtube.com/watch?v=3xTzqRi-sXg What is organisational structure?
WEEK_7_VIDEOS_LINKS
CHRISTMAS_HOMEWORK_READING_PRACTICE
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https://www.youtube.com/watch?v=lp-aTibGTiU Brand recognition vs. brand awareness
https://www.youtube.com/watch?v=ccHxYt7js5E Customer loyalty vs. brand loyalty
https://www.youtube.com/watch?v=ua16kgv2Xqw Customer loyalty vs. customer inertia
https://www.youtube.com/watch?v=Wwu3Qvs31vk What is brand equity?
https://www.youtube.com/watch?v=yv2cp1fmSt0 Consumer behaviour
https://www.youtube.com/watch?v=_26E6QR_hmU Life cycle of a product
https://www.youtube.com/watch?v=ob5KWs3I3aY Life cycle of a product - the Apple / Coca Cola cases
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