Home Page
Registration
Courses
Frequently Asked Questions
FLTC105 - Sofia Koutsogianni
Links
Bullying vs. Harassment
Non-executive director
Types of Directors
Writing Formal letters
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
15 common interview questions
How to prepare for an interview
Market leaders, market followers, market nichers
Pricing strategies: pentration and skimming
Pricing strategies with examples (IKEA)
Interview tips and questions
Last minute preparation for interviews
Job interview: good example
Economies of scale
Organising effective meetings
Meeting Simulation
Writing effective meeting minutes
Advanced Business English for Meetings
Effective meetings
The Key to Viral Marketing
What is viral marketing?
Traditional marketing vs. Digital marketing
Risk Management - Types of Risks
What is Risk Process?
The Black Swan Theory
What is search advertising?
Who are opinion leaders?
Social Media Marketing
Writing a report