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Course : BUSINESS_ENGLISH

Course code : FLTC105

BUSINESS_ENGLISH

FLTC105  -  Sofia Koutsogianni

Links

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https://www.youtube.com/watch?v=W2M102TFKnE

Sourcing vs. Recruting
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https://www.youtube.com/watch?v=bZmmp7i9Tsc

Bullying vs. Harassment
https://www.youtube.com/watch?v=m9QI6ZK_nag

Non-executive director
https://www.youtube.com/watch?v=FWXK31TKoQk&t=1s

Types of Directors
https://www.youtube.com/watch?v=7xUTguLaaXI&t=18s

Writing Formal letters
CHRISTMAS_HOMEWORK_READING_PRACTICE
WEEK_9_VIDEOS_LINKS
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https://www.youtube.com/watch?v=lp-aTibGTiU

Brand recognition vs. brand awareness
https://www.youtube.com/watch?v=ccHxYt7js5E

Customer loyalty vs. brand loyalty
https://www.youtube.com/watch?v=ua16kgv2Xqw

Customer loyalty vs. customer inertia
https://www.youtube.com/watch?v=Wwu3Qvs31vk

What is brand equity?
https://www.youtube.com/watch?v=yv2cp1fmSt0

Consumer behaviour
https://www.youtube.com/watch?v=_26E6QR_hmU

Life cycle of a product
https://www.youtube.com/watch?v=ob5KWs3I3aY

Life cycle of a product - the Apple / Coca Cola cases
WEEK_13_VIDEOS_LINKS
WEEK_14_VIDEOS_LINKS
https://www.youtube.com/watch?v=i4YM0fqw-gI

Business reports: structure
https://www.youtube.com/watch?v=MpKKM0ElCZA

Distribution channels
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https://www.youtube.com/watch?v=cXAqQ7ofdHw

Risk Management - Types of Risks
https://www.youtube.com/watch?v=BLAEuVSAlVM

What is Risk Process? 
Contingency planning
https://www.youtube.com/watch?v=zWi15fAtMEc

The Black Swan Theory
WEEK_21_VIDEOS_LINKS
https://www.youtube.com/watch?v=wxyGeUkPYFM

Create your own business
https://www.youtube.com/watch?v=xdh0H0qvUNc

Conducting a market research
https://www.youtube.com/watch?v=o3d7eUNmOps

Start-ups difficulties
https://www.youtube.com/watch?v=KtAlRoIZ5Ns

Business plan
https://www.youtube.com/watch?v=ziO3L124M2I

Angel investors vs. venture capitalists
Incubators for start-ups
WEEK_22_VIDEOS_LINKS
https://www.youtube.com/watch?v=QlYFHA88vgI

What is search advertising?
https://www.youtube.com/watch?v=YEuMpYMbpIw

Who are opinion leaders?
https://www.youtube.com/watch?v=9m45nVsvvEY

Social Media Marketing
https://www.youtube.com/watch?v=GQYeDvtMydc

Writing a report