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FLTC105 - Sofia Koutsogianni
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Bullying vs. Harassment
Non-executive director
Types of Directors
Writing Formal letters
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
Risk Management - Types of Risks
What is Risk Process?
The Black Swan Theory