Course : BUSINESS_ENGLISH

Choose between BEC Vantage and BEC Higher. 

Shareholder VS. stockholder

Types of Company Director

Director's duties

CEO vs. Managing Director

Role of Company Secretary

C-suite

CEO / CFO / COO and their duties

What are C-level Executives? Titles and Responsibilities of C-Level Executives

CEO vs. President

Equality, Diversity and Inclusion in the workplace

Unconscious Bias in the workplace

Affirmative action

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

What is Company Social Responsibility?

Risk Management - Types of Risks

What is Risk Process? 

The Black Swan Theory

What is search advertising?

Who are opinion leaders?

Social Media Marketing

Writing a report