Course : BUSINESS_ENGLISH

Choose between BEC Vantage and BEC Higher. 

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

15 common interview questions

How to prepare for an interview

Market leaders, market followers, market nichers

Pricing strategies: pentration and skimming

Pricing strategies with examples (IKEA)

Interview tips and questions

Last minute preparation for interviews

Job interview: good example

Economies of scale

What is Company Social Responsibility?

The Key to Viral Marketing

What is viral marketing?

Traditional marketing vs. Digital marketing

What is search advertising?

Who are opinion leaders?

Social Media Marketing

Writing a report