eClass ΕΚΠΑ | BUSINESS_ENGLISH

BUSINESS_ENGLISH

FLTC105 - Sofia Koutsogianni

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https://www.youtube.com/watch?v=W2M102TFKnE Sourcing vs. Recruting

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WEEK_1_VIDEOS_LINKS
WEEK_2_VIDEOS_LINKS
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WEEK_5_VIDEOS_LINKS
WEEK_6_VIDEOS_LINKS
WEEK_7_VIDEOS_LINKS
CHRISTMAS_HOMEWORK_READING_PRACTICE
BEC Reading Practice Choose between BEC Vantage and BEC Higher.
WEEK_9_VIDEOS_LINKS
WEEK_12_VIDEOS_LINKS
https://www.youtube.com/watch?v=lp-aTibGTiU Brand recognition vs. brand awareness
https://www.youtube.com/watch?v=ccHxYt7js5E Customer loyalty vs. brand loyalty
https://www.youtube.com/watch?v=ua16kgv2Xqw Customer loyalty vs. customer inertia
https://www.youtube.com/watch?v=Wwu3Qvs31vk What is brand equity?
https://www.youtube.com/watch?v=yv2cp1fmSt0 Consumer behaviour
https://www.youtube.com/watch?v=_26E6QR_hmU Life cycle of a product
https://www.youtube.com/watch?v=ob5KWs3I3aY Life cycle of a product - the Apple / Coca Cola cases
WEEK_13_VIDEOS_LINKS
WEEK_14_VIDEOS_LINKS
https://www.youtube.com/watch?v=i4YM0fqw-gI Business reports: structure
https://www.youtube.com/watch?v=MpKKM0ElCZA Distribution channels
WEEK_15_VIDEOS_LINKS
WEEK_16_VIDEOS_LINKS
WEEK_17_VIDEOS_LINKS
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WEEK_19_VIDEOS_LINKS
WEEK_21_VIDEOS_LINKS
https://www.youtube.com/watch?v=wxyGeUkPYFM Create your own business
https://www.youtube.com/watch?v=xdh0H0qvUNc Conducting a market research
https://www.youtube.com/watch?v=o3d7eUNmOps Start-ups difficulties
https://www.youtube.com/watch?v=KtAlRoIZ5Ns Business plan
https://www.youtube.com/watch?v=ziO3L124M2I Angel investors vs. venture capitalists
Incubators for start-ups
WEEK_22_VIDEOS_LINKS
https://www.youtube.com/watch?v=QlYFHA88vgI What is search advertising?
https://www.youtube.com/watch?v=YEuMpYMbpIw Who are opinion leaders?
https://www.youtube.com/watch?v=9m45nVsvvEY Social Media Marketing
https://www.youtube.com/watch?v=GQYeDvtMydc Writing a report

Course : BUSINESS_ENGLISH

Course code : FLTC105

BUSINESS_ENGLISH