Course : BUSINESS_ENGLISH

Choose between BEC Vantage and BEC Higher. 

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

Business reports: structure

Distribution channels

Create your own business

Conducting a market research

Start-ups difficulties

Business plan

Angel investors vs. venture capitalists

What is search advertising?

Who are opinion leaders?

Social Media Marketing

Writing a report