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FLTC105 - Sofia Koutsogianni
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Choose between BEC Vantage and BEC Higher.
Brand recognition vs. brand awareness
Customer loyalty vs. brand loyalty
Customer loyalty vs. customer inertia
What is brand equity?
Consumer behaviour
Life cycle of a product
Life cycle of a product - the Apple / Coca Cola cases
What is Company Social Responsibility?
Organising effective meetings
Meeting Simulation
Writing effective meeting minutes
Advanced Business English for Meetings
Effective meetings