eClass ΕΚΠΑ | BUSINESS_ENGLISH

BUSINESS_ENGLISH

FLTC105 - Sofia Koutsogianni

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CHRISTMAS_HOMEWORK_READING_PRACTICE
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https://www.youtube.com/watch?v=lp-aTibGTiU Brand recognition vs. brand awareness
https://www.youtube.com/watch?v=ccHxYt7js5E Customer loyalty vs. brand loyalty
https://www.youtube.com/watch?v=ua16kgv2Xqw Customer loyalty vs. customer inertia
https://www.youtube.com/watch?v=Wwu3Qvs31vk What is brand equity?
https://www.youtube.com/watch?v=yv2cp1fmSt0 Consumer behaviour
https://www.youtube.com/watch?v=_26E6QR_hmU Life cycle of a product
https://www.youtube.com/watch?v=ob5KWs3I3aY Life cycle of a product - the Apple / Coca Cola cases
WEEK_13_VIDEOS_LINKS
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https://www.youtube.com/watch?v=i4YM0fqw-gI Business reports: structure
https://www.youtube.com/watch?v=MpKKM0ElCZA Distribution channels
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