Course : BUSINESS_ENGLISH

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

The Key to Viral Marketing

What is viral marketing?

Traditional marketing vs. Digital marketing

Create your own business

Conducting a market research

Start-ups difficulties

Business plan

Angel investors vs. venture capitalists