Παρουσίαση/Προβολή
(ECON643) - XΑΡΑ ΝΤΕΛΟΠΟΥΛΟΥ
Περιγραφή Μαθήματος
COURSE: “e-BUSINESS”, 1rst Semester
Tutor: Dr Charoula Ntelopoulou, Laboratory Teaching Staff
Office: Sofokleous 1 & Aristeidou 11, No 423 (Floor 4),
Email: hadelop@econ.uoa.gr,
Class-Website. https://eclass.uoa.gr/courses/ECON643/
- register to “eclass asynchronous elearning platform” of National & Kapodistrian University of Athens type https://eclass.uoa.gr/, and
- then select the COURSE https://eclass.uoa.gr/courses/ECON643/
- In order to obtain your USERID/PASSWORD of “eclass platform” you have to communicate with the ADMINISTRATION OFFICE/SECRETARIAT in Greece at the Department of the University of the National and Kapodistrian University that you have already registered eg Department of Economics, eg Department of Business Administration etc
CΟURSE OUTLINE
Technological changes have transformed "how", "when" and "how", people work and sell goods. It is important to understand the building blocks of e-business (eg market analysis, e-business infrastructure, e-procurement, e-marketing, supply chain management etc), how it is conducted and how it is managed through case studies, in order to understand the “transformation” of the economy to a “digital economy”.
Syllabus “e-Business”
- ΤΗΕΟRΥ
Textbook for this course is“E-Business & E-Commerce Management: Strategy, Implementation and Practice by Dave ChaffeyISBN-13: 978-0273719601 ISBN-10: 0273719602
Chapter 1: Introduction to e-Business and e-commerce
Chapter 2: Market ananysis for e-commerce – case studies
Chapter 3: e-Business infrastructure
Chapter 4: e-Environment
Chapter 5: e-Business Strategy – case studies
Chapter 6: Supply chain Management
Chapter 7: e-procurement
Chapter 8: e-marketing
Chapter 9: Customer relationship management
Laboratories: Presentation and Use of ecommerce services
Evaluation:
There will be an assignment consists of 4 essays, which will count for 100%, of the final grade. Yοu have to submit the 4 essays in WORD and the slides (.ppt) and you will present them during the semester. (eg the 1rst assingment at 7th of November)
Also you have to participate at the end of semester to the final exam
(You have to answer at the end of the semester at 1 question in written or 10 questions - multiple choices), 2 grades
- 4 assingments, 1 essay takes 2 grades (total 8 grades)
The final exam and the 4 essays are mandatory
Dr Charoula (Hara) Ntelopoulou, Laboratory Teaching Staff Scientific Field of "eServices in Management and Economy", eCommerce, eGovernment Member of “POLITICAL ECONOMY and SUSTAINABLE DEVELOPMENT Lab”, http://pesd.econ.uoa.gr/, Responsible of eGOV4SD (eGovernment for Sustainability Development) Sector & Digital Economy & Sustainability Sector ============================================================================
DEPARTMENT of ECONOMICS NATIONAL & KAPODISTRIAN UNIVERSITY of ATHENS Contact Details Address: Grypareio Megaro, Sofokleous 1 & Aristeidou 11, 10559, Athens, Office: 423 (Floor 4), Greece WEBPAGE: https://en.econ.uoa.gr/staff/special_laboratory_teaching_staff/ntelopoulou_charoula/ LinkedIN: https://www.linkedin.com/in/hara-ntelopoulou-617a604 Telephone: +30 210-3689481 Email: hadelop@econ.uoa.gr Fb: https://www.facebook.com/hadelop/ personal site: https://ntelopoulou.gr/
Ημερομηνία δημιουργίας
Τετάρτη 22 Ιουλίου 2020
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Course Syllabus