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ERASMUS COURSE "e-BUSINESS"

(ECON643) -  XΑΡΑ ΝΤΕΛΟΠΟΥΛΟΥ

Περιγραφή Μαθήματος

COURSE: “e-BUSINESS”, 1rst Semester

Tutor: Dr Charoula Ntelopoulou, Laboratory Teaching Staff

Office: Sofokleous 1 & Aristeidou 11, No 423 (Floor 4),

Email: hadelop@econ.uoa.gr

  • LECTURES:

Class: Every Wednesday 18.00 pm

 

  • LOCATION

6th floor 14, Eyripidoy street, Postal Code 105 59 (Building of the Department of Economics)

 

Class-Websitehttps://eclass.uoa.gr/courses/ECON643/

 

REGISTRATION to the eLearning platform “eclass”

 

  • ASSESMENT:
  • Assignment: Guidelines for the research are given during the lectures (6 Grades)
  • Written Exam: At the end of semester (3 Grades)

 

  • ATTENDANCE

Is mandatory, if you attend the 70% of lectures (1 Grade)

 

CΟURSE OUTLINE

Technological changes have transformed "how", "when" and "how", people work and sell goods.  It is important to understand the building blocks of e-business (eg market analysis, e-business infrastructure, e-procurement, e-marketing, supply chain management etc), how it is conducted and how it is managed through case studies, in order to understand the “transformation” of the economy to a “digital economy”.

Syllabus “e-Business”

  • ΤΗΕΟRΥ

Textbook for this course is“E-Business & E-Commerce Management: Strategy, Implementation and Practice by Dave ChaffeyISBN-13: 978-0273719601 ISBN-10: 0273719602

Chapter 1: Introduction to e-Business and e-commerce

Chapter 2: Market ananysis for e-commerce – case studies

Chapter 3: e-Business infrastructure

Chapter 4: e-Environment

Chapter 5: e-Business Strategy – case studies

Chapter 6: Supply chain Management

Chapter 7: e-procurement

Chapter 8: e-marketing

Chapter 9: Customer relationship management

Laboratories: Presentation and Use of ecommerce services

 

Dr Charoula (Hara) Ntelopoulou, Laboratory Teaching Staff
Scientific Field of "eServices in Management and Economy", eCommerce, eGovernment
Member of “POLITICAL ECONOMY and SUSTAINABLE DEVELOPMENT Lab”,
http://pesd.econ.uoa.gr/,  
Responsible of eGOV4SD (eGovernment for Sustainability Development) Sector & Digital
Economy & Sustainability Sector

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DEPARTMENT of ECONOMICS NATIONAL & KAPODISTRIAN UNIVERSITY of ATHENS Contact Details Address: Grypareio Megaro, Sofokleous 1 & Aristeidou 11, 10559, Athens, Office: 423 (Floor 4), Greece WEBPAGE: https://en.econ.uoa.gr/staff/special_laboratory_teaching_staff/ntelopoulou_charoula/ LinkedIN: https://www.linkedin.com/in/hara-ntelopoulou-617a604 Telephone: +30 210-3689481 Email: Fb: https://www.facebook.com/hadelop/ personal site: https://ntelopoulou.gr/

Ημερομηνία δημιουργίας

Τετάρτη 22 Ιουλίου 2020