BUSINESS_ENGLISH
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https://www.youtube.com/watch?v=lp-aTibGTiU Brand recognition vs. brand awareness | https://www.youtube.com/watch?v=ccHxYt7js5E Customer loyalty vs. brand loyalty | https://www.youtube.com/watch?v=ua16kgv2Xqw Customer loyalty vs. customer inertia | https://www.youtube.com/watch?v=Wwu3Qvs31vk What is brand equity? | https://www.youtube.com/watch?v=yv2cp1fmSt0 Consumer behaviour | https://www.youtube.com/watch?v=_26E6QR_hmU Life cycle of a product | https://www.youtube.com/watch?v=ob5KWs3I3aY Life cycle of a product - the Apple / Coca Cola cases |
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